Brand Pakistan

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Topic: Brand Pakistan: Developing and establishing a positive brand

Event Format: Panel Discussion & Workshop

Date: Tuesday, March 13th, 2007

^{Timing: 4:30pm to 9:30pm}

Venue: SAIS, John Hopkins, Washington, D.C

“Branding Pakistan,” by the Association of Pakistan Professionals and co-hosted by the South Asia Studies Program at the Paul H. Nitze School of Advanced International Studies (SAIS) of Johns Hopkins University will be held on March 13th, 2007.

This will follow the first program that was held on June 3rd, 2006 at Asia Society and Museum in New York City.

Moderator:

Shaheryar Azhar is an international banker who has been moderating an email forum for the last ten years and hosts a television program in URDU from New York for ARY that deals with current political, economic and social issues.

Speakers:

The panel discussion will consider the geopolitical and development challenges facing Pakistan, the coverage of Pakistan in the media, and the perceptions of Pakistan’s image, especially as an ally in the war against terror. It will lead into recommendations on the development of a new brand image and positive brand image, through a workshop that has been structured to elicit ideas and action plans with participation from the attendees.

Ken Ballen is the President of Terror Free Tomorrow, a non-profit organization that is dedicated to finding effective polices that win popular support away from global terrorists and extremism.

Bill Black leads the public affairs work of Fleishman-Hilliard, one of the top companies in the communications industry, and has worked on issues pertaining to Pakistan.

Pamela Constable, the deputy foreign editor at The Washington Post, was the paper's South Asia bureau chief from 1999 to 2002 and wrote a book, Fragments of Grace, about her experiences in the region.

Lisa Curtis is the Senior Research Fellow for South Asia at the Heritage Foundation and she has also worked in the U.S. government on South Asia foreign policy in a number of capacities.

Moeed Pirzada currently works as the Editor/Director World Affairs for ARY One World, the largest Asian TV News network in Europe, with strong presence in South Asian diasporas viewer ships across North America. He has been a visiting Brittania Chevening Scholar at London School of Economics with the British Foreign & Commonwealth Office (FCO); a consultant with Commonwealth Business Council (CBC) and a member of the Executive Board of AOPP since its formative days.

Case Study

TRG - presented by Asad Naqvi who is the Director for Acquisitions & Investments at TRG, a leading global BPO company with back-office facilities in Pakistan, the Philippines and Senegal.